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Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesnтАЩt reflect what a living, breathing application must endure. Real data does.
Chances are there wasnтАЩt collaboration, communication, and checkpoints, there wasnтАЩt a process agreed upon or specified with the granularity required. ItтАЩs content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldnтАЩt have helped, wonтАЩt help now. ItтАЩs like saying youтАЩre a bad designer, use less bold text, donтАЩt use italics in every other paragraph. True enough, but thatтАЩs not all that it takes to get things back on track.
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If thatтАЩs what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information
You begin with a text, you sculpt information, you chisel away whatтАЩs not needed, you come to the point, make things clear, add value, youтАЩre a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it.
Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When itтАЩs about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different than expected.
